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          Toyota's strategy towards SME suppliers (English)
          Case study by Yoshiaki Muramatsu, 2000
          Categories: Enterprise Development

          What: This paper analyses Toyota’s co-operation with SME suppliers in Thailand and its selection parameters are quality, cost, technological capabilities and reliability, as well as the entrepreneur’s ability to implement a kaizen strategy, which means the continued improvement and enhancement of products, services and management. Realising that the company’s success depends to a considerable extent on a strong network of quality suppliers, Toyota Thailand has played an active role in this restructuring process. Who: Useful for anyone teaching and/or studying synergies between TNCs and SMEs. How: Can be used as a background reading of a case study on a TNC's experience.

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